https://www.engagenovem.com/market-access-tools-for-app-engagement

Marketing Tools for APP Engagement

As part of a constantly evolving healthcare system, Advanced Practice Providers (APPs), such as Nurse Practitioners and Physician Assistants, have embraced the responsibility of taking care of patients alongside making treatment choices. As frontline healthcare professionals, they help with marketing access by making prescribing decisions and teaching patients. Understanding how to engage the APPs requires the use of strong Market Access Tools over other means of communication that trust can be built.

The Importance of Market Access Tools for APP Engagement

Market access tools focus on the improvement of communication pathways, awareness, and offer decision support to APPs into the clinical framework. The tools focus on the following broad areas:

Improvement of Information Access:

delineating pathways to access drug information, clinical data, and patient support programs.

Informed APPs:

Providing APPs with tools that equips them to make rational treatment recommendations.

APPs Product Familiarity:

Identifying APPs and ensuring that they are familiar with your products and their therapeutic uses.

At EngageNovem, we provide targeted pharmaceutical market access tools toward Advanced Practice Providers to increase engagement and improve brand perception and patient care.

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